4 Awesome Email Marketing Ideas
Let’s face it, email marketing can sometimes be a shot in the dark.
You hope people click on your email and actually read what you spent hours on writing. In addition, the larger your list gets the broader you feel you need to be since you’re catering to a larger audience. When is the right time to send it? What’s the best subject line to use?
Here’s a different approach:
Send your emails based on the behavior of people who are already interested in your product and guide them through a buying cycle. The days of promotional email are long gone and now behavior-focused and data-driven email marketing has stepped up. Here are 4 ways to utilize this new and effective approach:
1. Create a Welcome Email
The welcome email is the first step in the buying process and introduces the customer into the business. The goal of the welcome email is to guide users to the next step. Ask yourself how you can show the value of your business/service/product in the quickest way possible. If you’re Facebook this means encouraging users to finish creating their profile, if you’re eBay then it’s directing customers to the highest selling items, and if you’re Trello it’s allowing customers to try your software free for the first 30 days.
2. Renew
Help solve your customers problems. As an example if your business is subscription-based then a perfectly timed email reminding them to renew their account will speak more volume than a catchy email subject line or an amazingly beautiful email blast. Anticipating the needs of your current clientele and delivering right when they will most likely need you is the key.
3. Don’t let anyone leave without asking ‘Why?’
There are two things you need to do to your customers when they visit your site. One is incentivize them and two is get feedback. Some ideas:
- Send emails when shopping carts are abandoned.
- Send “are you still interested” emails
- Send inactivity emails
- Somehow get feedback from your viewers that of which is incredibly valuable to developing and refining your business
4. Start utilizing receipt emails
After a purchase make sure to send receipt emails, this is a perfect opportunity to strengthen your client relationships. Don’t sell directly in the receipt email but do include:
- A referral code
- Offer a discount on their next purchase
- Ask them to follow you on social media or subscribe to your blog
The overall lesson here is, don’t just blast emails off to your customers blindly. Try and dictate how you are marketing to them by their behavior and by cleverly observing data and anticipating their needs and expectations.
