business design objective worksheet

Step 1 of 8

(1) General Information
What excites you about this project?
Tell me briefly about your company:
What makes your product better than those of competitors?
Describe your goal for this project in less than 10 seconds:

(2) Current Site
Do you feel your current site promotes a favorable user experience? Why or why not?
What specific areas of your current site do you feel are successful? Why are they successful?
What shortcomings exist with the current site, and what three things would change on the site today if you could?
Have you conducted usability tests or gathered visitor feedback for your current site? If so, how long ago?
Please include any reports or findings
How important is it to maintain your current look and feel, logo, and branding?

(3) Reasons for new site
What are the main reasons you are redesigning your site or creating a new one (new business model, outdated site, expanded services, different audience)?
What are your primary online business objectives with the site redesign? What are your secondary objectives? (Examples include increased sales, marketing/brand awareness, and fewer customer service calls.) Please discuss both long-term and short-term goals.
What is the main business problem you hope to solve with the site redesign?
How will you measure the success of the solution?
What existing strategy (both on and offline) is in place to meet the new business objectives?

(4) Audience/Desired Action
Describe a typical site visitor. How often are they online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits.
(Use as much detail as possible in profiling your target user. Profile more than one type if appropriate
What is the primary "action" the site visitor should take when coming to your site
(make a purchase, become a member, search for information)?
What is your target market?
How do you plan to get repeat visitors?
What are the key reasons why the target audience chooses your company's products and/or services (cost, service, value)?
How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis? How do you measure usage? Do you forecast usage to increase after the site launch, if so - by how much?

(5) Perception
Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?
How is your company currently perceived offline? Do you want to carry the same kind of message through your website?
How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.
List the URLs of any sites you find compelling + What specifically do you like about these sites?

(6) Content
How many pages will your site have?
Will this site use existing content from the current site?
- Yes
- No
What is the source, who is responsible for approval, and has the content been audited?
Will you be creating content in-house or using an outside provider?
What is the basic structure of the content, and how is it organized? Is it a complete overhaul of the current site or an expansion?
Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.)
How will the content of this site (along with functionality and navigation) expand or differ from your current site? Do you have an existing sitemap for the outgoing site structure? Do you already have a sitemap or outline for the proposed redesign?

(7) Marketing & Updating
How do most people find out about your current website? What kind of triggers prompt a visit (referral links, incentives, search engine terms)? What methods of distributing the URL already exist within the company on and offline?
Briefly, what are your short-term marketing plans (specifically, for the site redesign and the 6 to 12 months following launch)?
Do you have an existing or planned marketing strategy in mind (other than what we have discussed in person) to promote this site redesign?
- Yes
- No
If so, please describe…
Do you intend to keep the site updated?
- Yes
- No
How often? Who is responsible for updating and providing content?

(8) Additional Information
Please take as much space as you need.
Please take as much space as you need.
Please Enter Your Email*

Google My Business / Bing, Apple Maps & Facebook Local Listing Optimization

We update pages for local search by adding your local contact address and telephone number in an address tag. This helps to optimize a site well in local searches and we create an hCard markup that is supported by local search engines and add it to your contact page.

A citation is an online reference to your business’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business. For a citation to help with your local SEO strategy, it’s important that it exactly matches the NAP on your website and on your Google+ Local page.
Along with links and reviews, citations are a primary factor that Google uses when deciding on which order to rank businesses in their local search results.

Google uses citations to verify the accuracy of the contact details in their local business listings too. Citations help to improve your business’s rankings in local search results, they increase general awareness of your business and provide more ways for people to find you online.

Call Tracking:

Call tracking is a great way for you to track the success of your campaign. It will include the tracking of one local number. We will set it up for you. You can view and track all the stats via the AgencyPlatform Dashboard.

For an advertiser with multiple sales channels, call tracking helps us determine which online campaigns are performing well and thus allows you to spend your advertising dollars more intelligently.   For call tracking to work, we need to add a script on your site. The phone tracking script masks and reroutes phone numbers based on the origin of the lead. For example, say 1-888-555-5000 is your actual phone number. The tracking script replaces (or overwrites) your actual phone number with a trackable replacement number like 1-888-123-1234. The web site visitor that originates from that AdWords ad will see the tracking number 1-888-123-1234 when they land on your web site. When they call the tracking number, the call tracking system reroutes the call to call your actual number.   In the AgencyPlatform portal, you can view all of your incoming tracked calls. You can also review call time, duration, caller ID and origin. This is extremely useful in planning and modifying your marketing efforts.

business design objective worksheet

Step 1 of 8

(1) General Information

(2) Current Site

(3) Reasons for new site

(4) Audience/Desired Action

(5) Perception

(6) Content

(7) Marketing & Updating

(8) Additional Information