business design objective worksheet
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Via our dashboard we can monitor one keyword (Brand name) to see what’s being said about our client on social & local sites.
We will create your business profile across various social channels to generate backlinks and even citations from social profiles.
We will create a community profile on important / relevant social networks and share guest posts, videos and other information to attract users.
We will create a profile on local community networks and share guest posts, videos and other information to attract users.
We will be adding a widget on your website pages which will help you build positive customer reviews.
A local citation is any mention of a local business out on the web, with or without a link. It can come in various forms: Company Name, by itself. Company name & phone number. Company name, phone number, & address. We will develop a plan for developing and setting up local citations for your business.
We will be creating your business listing on top startup business directories.
We will posting Q & A’s relevant to your business on high authority sites.
We will create and post a magazine / client interview based on the information provided by you.
We will create a user testing video with voice over talking about the errors / difficulties encountered while browsing your website from a layman’s perspective.
With confetti, you will be able to distinguish all the clicks you get on your site segmented by referral sources, search terms & more.
With the overlay report, you will be able to see the number of clicks on each element of your web page.
The scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon the page. Now you’ll know exactly where to add elements to hold a visitor’s interest longer.
We will generate a heatmap of your home page displaying which parts of your page users visit and click frequently. You get to know what’s hot and what’s not, so you can make changes accordingly to increase conversions.
Sharing content across social networks like Facebook, Twitter and Google+ helps to increase inbound links and citations and also improves online visibility/brand awareness. We will share your content across the various and relevant social media channels.
To diversify your link profile, we will submit any coupons you might have to top coupon sharing sites. This helps to increase your presence apart from getting a link or a citation.
We update pages for local search by adding your local contact address and telephone number in an address tag. This helps to optimize a site well in local searches and we create an hCard markup that is supported by local search engines and add it to your contact page.
A citation is an online reference to your business’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business. For a citation to help with your local SEO strategy, it’s important that it exactly matches the NAP on your website and on your Google+ Local page.
Along with links and reviews, citations are a primary factor that Google uses when deciding on which order to rank businesses in their local search results.
Google uses citations to verify the accuracy of the contact details in their local business listings too. Citations help to improve your business’s rankings in local search results, they increase general awareness of your business and provide more ways for people to find you online.
NAP is an acronym for name, address and phone. NAP Syndication is about making your business name, address and phone number consistent across the world wide web.
People love infographics, and since they are instantly shareable and engaging, search engines love them too. We create high quality infographics for your business which will be shared across various channels and draw qualified traffic to your site.
Press releases will be written for new events that are taking place in your business or in your industry. We will distribute them online for the purpose of building your brand name and for improving your rankings in search engines. We submit to various PR sites for you as well.
The articles which have been published on informational content sites will be manually shared by different users on social sites like Facebook, Twitter & Google+ to improve their social presence.
We will be writing informational content relevant to your business and the keywords we are targeting. These articles will be published on informational content sites to build backlinks.
The blog articles which have been published on guest blogging sites will be manually shared by different users on social sites like Facebook, Twitter & Google+ to improve your social presence.
We will be writing relevant articles based on your industry and publish them on guest blogging websites. This will help to build backlinks.
We write search engine friendly content for the website based on the keywords we have finalized.
Adding a blog to your website is a fantastic way to gain organic traffic to your site. Updating the blog with fresh content increases the crawl rate thus increasing the pages indexed in Google. Other benefits include having control over your content, enhancing internal linking and increasing your social presence.
We will be doing in-depth backlink analysis to find out if there are any low quality bad links pointing to your website. If we find low quality links we will develop a plan of action to get them removed.
Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page
Our team manually reviews your website and creates a report highlighting the concerns and fixes we recommend to improve usability as well as conversion rates thereby increasing the number of leads you receive.
We will set up a form(s) on your website which will track incoming leads to your business. The best part is you can track all the stats via the AgencyPlatform Dashboard but of course we will keep you updated on new leads that come in.
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
Call tracking is a great way for you to track the success of your campaign. It will include the tracking of one local number. We will set it up for you. You can view and track all the stats via the AgencyPlatform Dashboard.
For an advertiser with multiple sales channels, call tracking helps us determine which online campaigns are performing well and thus allows you to spend your advertising dollars more intelligently.
For call tracking to work, we need to add a script on your site. The phone tracking script masks and reroutes phone numbers based on the origin of the lead. For example, say 1-888-555-5000 is your actual phone number. The tracking script replaces (or overwrites) your actual phone number with a trackable replacement number like 1-888-123-1234. The web site visitor that originates from that AdWords ad will see the tracking number 1-888-123-1234 when they land on your web site. When they call the tracking number, the call tracking system reroutes the call to call your actual number.
In the AgencyPlatform portal, you can view all of your incoming tracked calls. You can also review call time, duration, caller ID and origin. This is extremely useful in planning and modifying your marketing efforts.