ideal customer worksheet
Step 1 of 5
(1) Who is your customer?
What is their age?
What would they or could they, potentially look like? (use an example picture of someone or describe them)
(2) Where does your customer hang out?
What newspapers do they read?
What magazines do they subscribe to?
What websites do they visit?
Where do they get their information?
What kinds of things are they into?
(3) What physical locations do they hang out at?
What specific conferences, retreats, or other businesses do they attend or frequent?
Where do they like to eat?
(4) What pains and problems does this person have?
What frustrations do they have?
What physical, emotional, or financial problems do they have?
(5) What opportunities does this person have?
What financial opportunities exist for this person?
What physical opportunities exist for this person?
What emotional opportunities exist for this person?
What small tweaks in this person’s life could make a big difference for them?
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